Many website owners concentrate on getting hits to their website while forgetting that it’s perhaps just as important to keep those visitors on the site for as long as possible. By keeping visitors on your website your chances of getting them to buy something, hit an advert, sign up, or read an article, or complete some other desired action increases. If you do get lots of visitors who leave as quickly as they came, then this could be an indication that there is something wrong with your website. By understanding why your visitors are leaving, you can change the website and make improvements.