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		<title>Optimizing WordPress Permalinks</title>
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		<pubDate>Fri, 03 Sep 2010 19:23:27 +0000</pubDate>
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		<description><![CDATA[<p>Configuring your <strong>WordPress permalinks</strong> is simple and only takes a second, but understanding what they are and how they work is <em>key</em> to setting up the <strong>best permalink structure possible</strong>. Your site’s permalinks are like the street address for your&#8230;</p><p><a href="http://www.buildmeafabwebsite.co.uk/wordpress-tutorials/optimizing-wordpress%c2%a0permalinks/">Optimizing WordPress Permalinks</a> is a post from: <a href="http://www.buildmeafabwebsite.co.uk">Build Me A Fab Website</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Configuring your <strong>WordPress permalinks</strong> is simple and only takes a second, but understanding what they are and how they work is <em>key</em> to setting up the <strong>best permalink structure possible</strong>. Your site’s permalinks are like the street address for your site’s web pages. They help both people and robots understand your site’s structure and navigate its contents. There is no “one magic permalink recipe to rule them all,” but keeping a few tips in mind makes it <em>easy</em> to <strong>optimize your WordPress permalinks</strong>. This <abbr title="Digging into WordPress">DiW</abbr> article shows you how..</p>
<p><span> </span></p>
<h3>WordPress makes it <em>so</em> easy</h3>
<p>WordPress gives you full control over your permalinks. First, you have control over the <em>general structure</em> of your permalinks. Navigate to <strong>Settings &gt; Permalinks</strong> and you will see several options for configuring your permalinks:</p>
<p><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/79887_optimize-permalinks-setting.gif" alt="[ Screenshot: WP Permalink Settings ]" /></p>
<p>This is where you configure the general structure of your permalinks, as seen here with green underline. The portion underlined in red is post/page-specific, and will vary depending on your individual posts and pages. For <a title="Digging into WordPress" href="http://digwp.com/">DigWP.com</a>, we chose the “month and name” format, which creates the following permalinks according to page-view:</p>
<ul>
<li><strong>Pages</strong> → <code>http://digwp.com/about/</code></li>
<li><strong>Tag Archives</strong> → <code>http://digwp.com/tag/permalinks/</code></li>
<li><strong>Category Archives</strong> → <code>http://digwp.com/category/seo/</code></li>
<li><strong>Single Posts</strong> → <code>http://digwp.com/2010/05/wordpress-json-api-plugin/</code></li>
</ul>
<p>..and so on. The main thing that you want to optimize at this point is the structure of your single-post permalinks. We chose to include the year and month for our posts, but it has been argued that it is better to omit the date entirely, using a “Custom structure” like so:</p>
<p><code>/%postname%/</code></p>
<p>This simple structure will produce single-post permalinks that include only the post name:</p>
<p><code>http://digwp.com/wordpress-json-api-plugin/</code></p>
<p>Without the additional date information, this structure is definitely shorter and cleaner, but there may be <a title="Efficient permalink strategies for WordPress" href="http://dougal.gunters.org/blog/2009/02/04/efficient-wordpress-permalinks">performance issues involved with using the “name-only” permalink format</a>. Perhaps a good trade-off is to include either the post ID or the year:</p>
<pre><code>/%post_id%/%postname%/
/%year%/%postname%/</code></pre>
<p>I think either of these formats is probably an optimal way to configure your permalinks, but you also want to consider the frequency with which you’ll be posting content. It may be beneficial to further organize/classify your posts by including the month and day as well.</p>
<p>Certain “experts” will tell you that including extraneous date information is bad for <acronym title="Search Engine Optimization">SEO</acronym>. The thinking here is that shorter <acronym title="Uniform Resource Locator">URL</acronym>s correspond to a more “flat” directory structure, which <a title="Whiteboard Friday - Flat Site Architecture" href="http://www.seomoz.org/blog/whiteboard-friday-flat-site-architecture">may provide some SEO benefits</a>. I think the key is to use what’s necessary and omit any extraneous information.</p>
<h3>Post/page-specific permalink structures (slugs!)</h3>
<p>Once you’ve defined the <em>general</em> permalink structure in the WordPress Admin, you now have full control over your post-specific and page-specific permalink structures (as seen in the above screenshot, red underline). The part of your permalinks that is specific to each page or post is set in the <strong>Write/Edit Post</strong> screen in the WordPress Admin.</p>
<p><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/2dfc4_optimize-permalinks-slugs.gif" alt="[ Screenshot: WordPress Post Slugs ]" /></p>
<p>As shown in the above screenshot, WordPress provides an “Edit” button that enables you to modify the post-specific portion of your permalinks:</p>
<p><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/be0a5_optimize-permalinks-slugs-e.gif" alt="[ Screenshot: Editing Post Slugs ]" /></p>
<p>This feature enables you to customize your post/page-specific permalinks (also known as a post “slug”) according to your current permalink optimization strategy. Here are a few examples of commonly employed “post-slug” strategies:</p>
<dl>
<dt>Don’t even worry about it</dt>
<dd>Just let WordPress generate the post-specific slug based on the post or page title. Pros: this is certainly the easiest method of creating permalinks because no thought or action is required. Cons: depending on your post title, you could get some pretty long permalinks that look awkward and sloppy.</dd>
<dt>Remove extraneous words, leave only keywords</dt>
<dd>I have seen lots of blogs do this. It basically involves using the permalink that WordPress generates based on your title, then going in and removing words like “the”, “and”, and “you”, as well as other pronouns and such. Basically the idea is to leave only keywords in your permalinks. This helps keep them short, focused, and optimized for the search engines.</dd>
<dt>Customize every permalink with optimized keywords</dt>
<dd>This is the most labor-intensive strategy, but also potentially the most lucrative in terms of return on investment. The idea here is to research or otherwise understand which keywords your page is going to rank for, and then crafting a post-specific permalink structure based on those keywords. I have seen cases where this is taken to such an extreme that the post slug is completely different than the original post title.</dd>
</dl>
<p>The same goes for both posts and pages, regardless of which method you choose. Personally, I employ a combination of the first two strategies, whereby I go in, write a title, and then look at it and see if there is anything that could be improved. Usually there are several words that need to go, and possibly a keyword or two is added or removed. It’s funny because I usually end up rewriting some of the post content after spending some time actually thinking about what to name it.</p>
<blockquote><p>There is always a better title than the one you think should be used.</p></blockquote>
<p>The take-home message here is that, by paying attention to post titles and permalinks, you benefit from improved relevancy and potential <acronym title="Search Engine Optimization">SEO</acronym> advantage.</p>
<h3>Think of your users</h3>
<p>When visitors land on your page, does the <acronym title="Uniform Resource Locator">URL</acronym> make sense? Does it correlate with the page title? These are some of the things to think about while setting up the general structure and post-specific slugs for your permalinks. Look at the permalink and ask yourself if it makes complete sense based on what the user will be looking at on the page. If you get too carried away with optimization, a user may get a sense that something isn’t quite right. Perhaps the post title says something like:</p>
<p><strong>The Best Name-Brand Shoes</strong></p>
<p>..but then the post slug looks something like this:</p>
<p><code>http://example.com/nike-adidas-reebok-zip-converse-shoes/</code></p>
<p>Perhaps a weak example, but it serves to illustrate the semantic gap that may occur when over-thinking your permalinks.</p>
<h3>Think of the search engines</h3>
<p><em>After</em> considering your users, think about what the search engines are going to see when they come crawling your pages. Does the permalink match the content of the page? If you aren’t bothering with changing or optimizing your post slugs, then the answer is probably yes because WordPress generates the slug from the post title.</p>
<p>Also, as mentioned previously, some have argued in favor of a more “flat” directory structure in order to improve the <acronym title="Search Engine Optimization">SEO</acronym> value of your blog. Whether or not this is actually the case is up for discussion, but it always makes sense to keep things as simple and concise as possible. So when deciding on the general structure for your permalinks, ask yourself if you really need a directory structure that is over three levels deep, like this:</p>
<pre><code>domain/
	2010/
	      01/
		  1/
			post-slug-1
			post-slug-2
			post-slug-3
		  2/
			post-slug-4
			post-slug-5
			post-slug-6
		  3/
			post-slug-7
			post-slug-8
			post-slug-9
	      .
	      .
	      .
	2011/
	2012/</code></pre>
<p>That’s going to give you some <em>long</em> permalinks, especially if you just use the default WordPress-generated slugs. When you look at a permalink using “<code>year/month/name</code>” format, you are essentially creating a virtual folder structure with a subdirectory for each part of the permalink – the year represents a directory in which you have a bunch of directories for each month, and within each of those directories there could be as many as 31 subdirectories for each day of the month. Then, within each day of the month, you have the post file itself, which may involve further subdirectories when paging is used. It can get crazy pretty quickly, and even though these subdirectories only exist virtually, to a search spider, there is no practical difference between <em>virtual</em> directories that are deeply nested and <em>actual</em> directories that are deeply nested.</p>
<p>When deciding on your permalink structure, ask yourself if you really need the date built into your permalinks. If you are posting prolifically, then you may want to include the date to help keep things organized. Anything less than a few posts a week, and I would opt to go with something simpler, like maybe “<code>year/post</code>” or “<code>id/post</code>”, as mentioned above.</p>
<p>Another thing that needs considering is the notion of “evergreen content”, which generally refers to content that is intended to stay “fresh” or relevant forever. Regardless how silly this <acronym title="Search Engine Optimization">SEO</acronym> idea happens to be, you may want to consider either omitting or including some sort of date information based on how easily you want the publication date to be recognized by your visitors. I.e., if you are trying to “hide” the post date in hopes that your content will rank for a longer period of time, then you should omit it from the general permalink structure. Conversely, if you aren’t that slimy and want to make it easy for people to know when the post was produced, then throw a year or year/month into the mix. Whatever!</p>
<h3>Think simplicity</h3>
<p>When it comes to organizing the content of your site, <strong>there is a fine balance</strong> between being <em>well-organized</em> and keeping things <em>simple</em>. For example, the simplest structure would involve all posts and pages directly under the root domain. Clean and simple, but as time goes on and your post count gets into the hundreds or thousands, it could be a drag trying to sort through everything in a flat directory structure. Thus, another reason why breaking things down into categories or dates may help your long-term organizational and maintenance strategy.</p>
<p>For the post-specific portion of the permalinks (the post slug), it is also wise to keep things simple, but not at the risk of duplicating post names. For example, if you are writing a post about jQuery, you might have a post slug that is simply “<code>jquery</code>”, but it’s not going to be very helpful. First, it probably will never rank for that term. Second, telling users that the article is about “jQuery” is about as useless as it gets for both people <em>and</em> machines. So although that would be the simplest permalink possible, it is your interest to specify a little more clearly the content of your post. It just makes everything easier when meaning is readily available from your permalinks.</p>
<h3>Do it <em>before</em> posting</h3>
<p>Once you hit the “Publish” button, there is <strong>one</strong> thing that you shouldn’t change: the post slug. After publishing a post, you can easily and without consequence go back and change the title, meta title, post content, and just about everything else. But as soon as you change that permalink, you will need to 301 redirect the former <acronym title="Uniform Resource Locator">URL</acronym> to the new one in order to avoid perpetual 404 errors now and in the future. But, if you do need to change the permalink <em>after</em> posting, here is a simple line of <acronym title="Hypertext Access">HTAccess</acronym> to help you eliminate any potential 404 errors:</p>
<pre><code>Redirect 301 /old-post-slug/ http://example.com/new-post-slug/</code></pre>
<p>So it’s really very simple: we first call the redirect directive, declare it as status 301 (permanent), and then add the old slug followed by the new one. That line will redirect any requests for your previously “slugged” <acronym title="Uniform Resource Locator">URL</acronym> to your new <acronym title="Uniform Resource Locator">URL</acronym>. For more information on htaccess redirects, check <a title="Redirect All (Broken) Links from any Domain via HTAccess" href="http://perishablepress.com/press/2008/12/31/redirect-all-broken-links-from-any-domain-via-htaccess/">here</a> and <a title="Redirect All Requests for a Nonexistent File to the Actual File" href="http://perishablepress.com/press/2008/08/12/redirect-all-requests-for-a-nonexistent-file-to-the-actual-file/">here</a>.</p>
<h3>Think of the keywords</h3>
<p>As discussed, a great way to create focused, relevant permalinks is to remove the fluff and include only the important keywords. Granted, Google et al may already discount simple words such as “if”, “and”, and “the”, but you may also have keywords for which you don’t necessarily want to rank. For example, if you published a post on why Batman is terrible at website design, you may wind up with a auto-generated post slug like this:</p>
<p><code>batman-sucks-at-website-design</code></p>
<p>The word “at” should probably go, leaving this:</p>
<p><code>batman-sucks-website-design</code></p>
<p>But you may want to rank primarily for the term “website-design”, while “batman” is merely anecdotal, used as example, or whatever. Chances are low that anybody is searching for “batman website design”, but you never know.</p>
<h3>WordPress removes stuff too</h3>
<p>It should also be noted that WordPress removes certain things from your post/page slugs as well. Namely, any punctuation that is included in your post titles will be removed when WordPress automatically generates the post slug. This is both a good thing and a bad thing, depending on how you look at it. There are certain characters that are not allowed in <em>any</em> <acronym title="Uniform Resource Locator">URL</acronym>, so WordPress is wise to remove them for you. On the downside, removal of punctuation and the use of hyphens as replacements for periods can leave you with some rather odd-looking permalinks. For example, when writing about the latest WordPress update, say version 3.1 specifically, writing this as your title:</p>
<p><code>Introducing WordPress 3.1</code></p>
<p>..will give you this as the default post slug:</p>
<p><code>/introducing-wordpress-3-1/</code></p>
<p>..which to me just looks incorrect, like somebody wasn’t paying attention. Moral of the story: even if you’re too lazy to optimize your permalink slugs, it is <em>wise to be mindful</em> of what’s going on with the auto-generated stuff. In this regard, the WordPress devs made an excellent decision when they decided to move the permalink edit box to just below the post title. I do think it could be a little longer though. Most of the time you need to scroll sideways a bit to see what the entire permalink is looking like.</p>
<h3>WordPress short URLs</h3>
<p>What about Twitter-friendly “shortlinks” for your posts? Generally even the shortest permalink is going to be too long for tweeting, posting, sharing, etc. There are <a title="Stupid Twitter Tricks" href="http://perishablepress.com/press/2009/10/18/stupid-twitter-tricks/">many ways to create short links</a>, but WordPress actually has <em>two</em> built-in ways to create and display short <acronym title="Uniform Resource Locator">URL</acronym>s. Let’s take a look at each:</p>
<p>First is the “old” way of doing it. By default, WordPress uses a query-string format for your <acronym title="Uniform Resource Locator">URL</acronym>s. As discussed throughout this article, most WordPress users opt for the “pretty” permalinks instead of going with the “ugly” default <acronym title="Uniform Resource Locator">URL</acronym>s. But even when permalinks are used, WordPress still understands the default query-string <acronym title="Uniform Resource Locator">URL</acronym> structure, so you can include short links in your posts by doing something like this:</p>
<pre><code>&amp;lt;?php echo get_bloginfo('url')."/?p=".$post-&amp;gt;ID; ?&amp;gt;</code></pre>
<p>Shortlinks have become so common that <a title="Function Reference/the shortlink" href="http://codex.wordpress.org/Function_Reference/the_shortlink">WordPress 3.0 now includes</a> a built-in template tag for this very purpose. All you need to display shortlinks in WordPress 3 and above is include the following code in your theme template file(s):</p>
<p><code>&amp;lt;?php the_shortlink('link text', 'link title', 'before link', 'after link'); ?&amp;gt;</code></p>
<p>Either of these methods will output a link with the following <acronym title="Uniform Resource Locator">URL</acronym> structure:</p>
<p><code>http://example.com/?p=77</code></p>
<p>Also note that WordPress 3.0 now includes a shortlink in the <code>&amp;lt;head&amp;gt;</code> section of your posts and pages, something like this:</p>
<p><code>&amp;lt;link rel='shortlink' href='http://example.com/?p=77' /&amp;gt;</code></p>
<p>This is in <em>addition</em> to the canoncial link tag that is also included in the <code>&amp;lt;head&amp;gt;</code> section.</p>
<h3>WordPress canonical links</h3>
<p>WordPress canonical <acronym title="Uniform Resource Locator">URL</acronym>s are included in the <code>&amp;lt;head&amp;gt;</code> section of your posts and pages. They look like this:</p>
<p><code>&amp;lt;link rel='canonical' href='http://example.com/post-slug/' /&amp;gt;</code></p>
<p>These canonical links help the search engines better understand the structure and content of your site. By including the canoncial element in your pages, you are telling Google et al which pages are <em>the</em> actual, canonical pages for your site. There are several cases where this is extremely helpful, namely:</p>
<ul>
<li>Social media linking often involves shortlinks – specifying a canonical link helps ensure that all of the shortlinking is sorted out and that your actual page gets the credit</li>
<li>Shopping cart sites that feature lots of query-string <acronym title="Uniform Resource Locator">URL</acronym>s – when many links look practically identical, having a canonical link specified helps to sort things out</li>
<li>Guest posting and other duplicate content – when your content is featured (or scraped) in multiple places around the Web, it is nice to have a clear signal as to which case is canonical</li>
</ul>
<h4>You don’t need htaccess to make changes</h4>
<p>What if you want to change the <em>general</em> structure of your permalinks? How do you go about doing that without losing your page rank while creating a mess of 404 errors? In older versions of WordPress, this was a real concern. Many folks began with full-date permalinks and then later realized they wanted cleaner, shorter, “dateless” permalinks instead. To do this back in the day, some <a title="Permalink Evolution: Customize and Optimize Your Dated WordPress Permalinks" href="http://perishablepress.com/press/2008/02/06/permalink-evolution-customize-and-optimize-your-dated-wordpress-permalinks/">HTAccess trickery</a> was required to keep the old links from going nowhere.</p>
<p>Fortunately those days are long gone, as WordPress now automagically handles all the redirecting for you when making changes to the <strong>general structure</strong> of your permalinks (via the <strong>Settings &gt; Permalinks</strong> options in the WordPress Admin). All you need to do is change the setting to whatever structure you would like and WordPress takes care of the rest. Just remember to backup your database and htaccess file before making any changes.</p>
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		<title>Word-Wrap: A CSS3 Property That Works in Every Browser</title>
		<link>http://www.buildmeafabwebsite.co.uk/useful-stuff/word-wrap-a-css3-property-that-works-in-every-browser/</link>
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		<pubDate>Thu, 02 Sep 2010 19:23:20 +0000</pubDate>
		<dc:creator>RSSFeed</dc:creator>
				<category><![CDATA[Useful Stuff]]></category>

		<guid isPermaLink="false">http://www.buildmeafabwebsite.co.uk/?p=3926</guid>
		<description><![CDATA[<p><img class="article_image" src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/42b74_word-wrap-css3.jpg" alt="Word-Wrap: A CSS3 Property That Works in Every Browser" width="184" height="184" />Okay, this is not exactly the kind of CSS property that&#8217;s going to be used in every design. But it is a very useful one when you need it, and some might say it&#8217;s much more practical than some of&#8230;</p><p><a href="http://www.buildmeafabwebsite.co.uk/useful-stuff/word-wrap-a-css3-property-that-works-in-every-browser/">Word-Wrap: A CSS3 Property That Works in Every Browser</a> is a post from: <a href="http://www.buildmeafabwebsite.co.uk">Build Me A Fab Website</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="article_image" src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/42b74_word-wrap-css3.jpg" alt="Word-Wrap: A CSS3 Property That Works in Every Browser" width="184" height="184" />Okay, this is not exactly the kind of CSS property that&#8217;s going to be used in every design. But it is a very useful one when you need it, and some might say it&#8217;s much more practical than some of the fluffy new CSS3 features like transitions and whatnot.</p>
<p>The property I&#8217;m talking about is the CSS3 <code>word-wrap</code> property, and believe it or not, it works in every single browser, including all versions of IE. In fact, it was <a href="http://msdn.microsoft.com/en-us/library/cc351024(VS.85).aspx#font">even supported as far back as IE5</a>.</p>
<p>While we might normally associate CSS3 with modern browsers like Safari and Chrome, it should be noted that the CSS3 spec <a href="http://www.w3.org/TR/css3-roadmap/">goes back to 2001</a>. So a few properties (like <code>word-wrap</code>) have had support for some time now.</p>
<p><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/aa213_k2tCGDt4QfA" alt="" width="1" height="1" /><br />
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		<title>Undertaking</title>
		<link>http://www.buildmeafabwebsite.co.uk/free-website-templates/undertaking/</link>
		<comments>http://www.buildmeafabwebsite.co.uk/free-website-templates/undertaking/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 19:34:53 +0000</pubDate>
		<dc:creator>RSSFeed</dc:creator>
				<category><![CDATA[Free Website Templates]]></category>

		<guid isPermaLink="false">http://www.buildmeafabwebsite.co.uk/?p=4045</guid>
		<description><![CDATA[<p><a href="http://www.freewebtemplates.com/download/templates/10403" target="_blank"><br />
<img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/addf0_10403.jpg" border="0" alt="Undertaking" /><br />
</a></p>
<p><strong>Type</strong> &#8211; templates<br />
<strong>Author</strong> &#8211; <a href="http://www.freewebtemplates.com/users/freecsstemplate" target="_blank">freecsstemplate</a></p>
<p><strong>Added</strong> &#8211; 2010-08-22<br />
<strong>Downloads</strong> &#8211; 1</p>
<p>A two-column web design, best for your personal and business blogging.</p>
<p>This post was generated by an&#8230;</p><p><a href="http://www.buildmeafabwebsite.co.uk/free-website-templates/undertaking/">Undertaking</a> is a post from: <a href="http://www.buildmeafabwebsite.co.uk">Build Me A Fab Website</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.freewebtemplates.com/download/templates/10403" target="_blank"><br />
<img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/addf0_10403.jpg" border="0" alt="Undertaking" /><br />
</a></p>
<p><strong>Type</strong> &#8211; templates<br />
<strong>Author</strong> &#8211; <a href="http://www.freewebtemplates.com/users/freecsstemplate" target="_blank">freecsstemplate</a></p>
<p><strong>Added</strong> &#8211; 2010-08-22<br />
<strong>Downloads</strong> &#8211; 1</p>
<p>A two-column web design, best for your personal and business blogging.</p>
<p>This post was generated by an RSS Feed from <a href="http://www.freewebtemplates.com/" target="_blank">Free Website Templates</a><strong>You may also like to read:</strong>
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		<title>How to display your average feed readers</title>
		<link>http://www.buildmeafabwebsite.co.uk/wordpress-tutorials/how-to-display-your-average-feed-readers/</link>
		<comments>http://www.buildmeafabwebsite.co.uk/wordpress-tutorials/how-to-display-your-average-feed-readers/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 19:21:47 +0000</pubDate>
		<dc:creator>RSSFeed</dc:creator>
				<category><![CDATA[WordPress Tutorials]]></category>

		<guid isPermaLink="false">http://www.buildmeafabwebsite.co.uk/?p=3950</guid>
		<description><![CDATA[<p>As usual, the first thing to do is to paste the function in your <em>functions.php</em> file:</p>
<pre>function get_average_readers($feed_id,$interval = 7){
	$today = date('Y-m-d', strtotime("now"));
	$ago = date('Y-m-d', strtotime("-".$interval." days"));
	$feed_url="https://feedburner.google.com/api/awareness
/1.0/GetFeedData?uri=".$feed_id."&#38;dates=".$ago.",".$today;
	$ch = curl_init();
	curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1);
	curl_setopt($ch, CURLOPT_URL, $feed_url);</pre><p>&#8230;</p><p><a href="http://www.buildmeafabwebsite.co.uk/wordpress-tutorials/how-to-display-your-average-feed-readers/">How to display your average feed readers</a> is a post from: <a href="http://www.buildmeafabwebsite.co.uk">Build Me A Fab Website</a></p>
]]></description>
			<content:encoded><![CDATA[<p>As usual, the first thing to do is to paste the function in your <em>functions.php</em> file:</p>
<pre>function get_average_readers($feed_id,$interval = 7){
	$today = date('Y-m-d', strtotime("now"));
	$ago = date('Y-m-d', strtotime("-".$interval." days"));
	$feed_url="https://feedburner.google.com/api/awareness
/1.0/GetFeedData?uri=".$feed_id."&amp;dates=".$ago.",".$today;
	$ch = curl_init();
	curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1);
	curl_setopt($ch, CURLOPT_URL, $feed_url);
	$data = curl_exec($ch);
	curl_close($ch);
	$xml = new SimpleXMLElement($data);
	$fb = $xml-&gt;feed-&gt;entry['circulation'];

	$nb = 0;
	foreach($xml-&gt;feed-&gt;children() as $circ){
		$nb += $circ['circulation'];
	}

	return round($nb/$interval);
}</pre>
<p>Once done, you can call the function wherever you want in your theme files. Pass your Feedburner feed id as a parameter:</p>
<pre>&lt;?php
$nb = get_average_readers('catswhocode');
echo "I have ".$nb." RSS readers";
?&gt;</pre>
<p><em><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/48343_MwdxAzidUCo" alt="" width="1" height="1" /><br />
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		<title>Do SEO Fast Before You Do It Best</title>
		<link>http://www.buildmeafabwebsite.co.uk/seo-articles-tips/do-seo-fast-before-you-do-it-best/</link>
		<comments>http://www.buildmeafabwebsite.co.uk/seo-articles-tips/do-seo-fast-before-you-do-it-best/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 19:25:12 +0000</pubDate>
		<dc:creator>RSSFeed</dc:creator>
				<category><![CDATA[SEO Articles & Tips]]></category>

		<guid isPermaLink="false">http://www.buildmeafabwebsite.co.uk/?p=3365</guid>
		<description><![CDATA[<p>by Stoney deGeyter</p>
<p>I generally implement my optimization campaigns in two phases. The first phase is a quick run through to get as many of the site pages &#8220;search engine friendly&#8221; as possible. The second is a much more thorough&#8230;</p><p><a href="http://www.buildmeafabwebsite.co.uk/seo-articles-tips/do-seo-fast-before-you-do-it-best/">Do SEO Fast Before You Do It Best</a> is a post from: <a href="http://www.buildmeafabwebsite.co.uk">Build Me A Fab Website</a></p>
]]></description>
			<content:encoded><![CDATA[<p>by Stoney deGeyter</p>
<p>I generally implement my optimization campaigns in two phases. The first phase is a quick run through to get as many of the site pages &#8220;search engine friendly&#8221; as possible. The second is a much more thorough process that provides a complete optimization for each page.</p>
<p>Quick process can often be done in a matter of hours for the entire site, while the best process can take days, months, or even years to get through it.</p>
<p><strong>Do SEO Fast</strong></p>
<p align="center"><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/d7745_global-seo.png" alt="Global SEO" /></p>
<p>You can&#8217;t start the SEO process until you know what keywords you are going to target. Fortunately, you don&#8217;t have to complete the entire <a href="http://www.searchengineguide.com/stoney-degeyter/comprehensive-guide-to-keyword-research.php">keyword research process</a> to get through this fast stage.</p>
<p>Once you know what your core terms are, and what page should be optimized for each core term, you&#8217;re ready to get started.</p>
<p>There are four things you want to work your core term into:</p>
<ul>
<li>Title Tag</li>
<li>Meta Description Tag</li>
<li>H1 Tag</li>
<li>First paragraph of text</li>
</ul>
<p>The goal isn&#8217;t to optimize each of these perfectly; they will be revisited in more detail later. But you do want to make sure that you are working in your core term into these areas while also keeping the readability intact.</p>
<p>The process for each page should take no more than 10-15 minutes, but can often be done in five.</p>
<p>The goal here is to get as many pages optimized for their core terms as quickly as possible. The search engines will begin to pick up these keywords and you&#8217;ll see some slight improvement in the rankings. Once you start the more detailed optimization process those efforts will help improve the overall performance of the site. Having the pages optimized&#8211;even on this most basic level&#8211;should help get you more exposure and better rankings overall.</p>
<p>Before you move into the more detailed optimization process (or at least while you are doing that) you don&#8217;t want to neglect some of the site architectural issues. A lot of times the architectural problems should be addressed before you begin any SEO, but some of these elements can be done as the SEO progresses.</p>
<p><strong>Do SEO Best</strong></p>
<p align="center"><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/aa25e_indepth-seo.png" alt="Indepth SEO" /></p>
<p>Once your site has been made &#8220;search engine friendly&#8221; you can start diving into the more <a href="http://www.searchengineguide.com/stoney-degeyter/comprehensive-guide-to-keyword-research-5.php">detailed optimization process</a>. I suggest taking a single page at a time. Doing it this way allows you to perform your keyword research on a page by page basis instead of trying to do it all at once.</p>
<p>In this phase you&#8217;ll revisit all the things you did in the fast optimization but on a more granular level. This isn&#8217;t just about working in some keywords into the content. You want to take a more measured approach to not only work in keywords but to focus on the content and marketing abilities of every area of the page.</p>
<p>Here are a few things you want to consider:</p>
<p><strong>Title tag:</strong> You&#8217;ve already worked in your core term. See if you can adjust the tag to add the more important qualifiers that might also entice additional click through.</p>
<p><strong>Description tag:</strong> Same as the title. You can generally work in a lot more qualifiers here than you can in the title. Be descriptive and compelling.</p>
<p><strong>Headings:</strong> Ensure proper hx use throughout the page using proper hierarchy. Don&#8217;t do a lot of keyword stuffing in your headings, but use them as it makes sense.</p>
<p><strong>Content:</strong> Look for opportunities to write or rewrite the content to work in keywords, explain your features and benefits and keep visitors engaged in your site. Make sure you use a consistent voice from page to page and include active words with regular calls to actions. Keep your content scannable with good paragraph heading, bold, and bullet point usage.</p>
<p>Review the page from a customer standpoint and look for anything that breaks the intended conversion process. This includes finding poorly worded sentences, titles or headings that may fail at their jobs, and ensuring that the reader absolutely knows what they are expected to do next and/or drives them to the information they came for in the first place.</p>
<p>Make sure the page is able to convey its purpose visually, both with images, formatting, etc. We&#8217;ll add or change things as necessary to ensure the page provides the reader with the best possible visual representation.</p>
<p><strong>Internal linking:</strong> Don&#8217;t miss an opportunity to link to other areas of your site from within your content. Link keywords relevant to other content, informational and product pages.</p>
<p><strong>Images:</strong> Use the ALT attribute for your images and describe each image properly. Use keywords when it fits.</p>
<p><strong>Code:</strong> Streamline your code. Reduce the amount of code on the page by eliminating unnecessary tables, JavaScripts, CSS and whatever else that might help you increase your page&#8217;s download speed. Ensure there is no bad coding or malformed HTML issues that might prevent the search engines from properly indexing your content.</p>
<p>There is nothing quick about this process. The goal is to get everything done in the most perfect way possible before the page goes live. Go through as many edits as you need to ensure that all the elements are in their place and will do the job intended.</p>
<p>It&#8217;s unlikely that this version will be the most perfect version either. It may take further adjustments to get better rankings or improve click through and conversion rates. You can always find ways to improve.</p>
<p>If you&#8217;ve performed the quick optimization process first, you don&#8217;t have to worry about getting every page fully optimized immediately. You&#8217;ll get benefit from the fast optimization which will then be expanded upon as you continue to optimize each page on a much more thorough level as time permits.</p>
<p><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/67d5d_Qh9IkeyrrXQ" alt="" width="1" height="1" /><br />
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		<title>SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask) &#8211; Part 1</title>
		<link>http://www.buildmeafabwebsite.co.uk/seo-articles-tips/seo-101-everything-you-need-to-know-about-seo-but-were-afraid-to-ask-part-1/</link>
		<comments>http://www.buildmeafabwebsite.co.uk/seo-articles-tips/seo-101-everything-you-need-to-know-about-seo-but-were-afraid-to-ask-part-1/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 21:19:37 +0000</pubDate>
		<dc:creator>RSSFeed</dc:creator>
				<category><![CDATA[SEO Articles & Tips]]></category>

		<guid isPermaLink="false">http://www.buildmeafabwebsite.co.uk/?p=2843</guid>
		<description><![CDATA[<p>by Stoney deGeyter</p>
<div><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/b94bd_seo101-title.jpg" alt="SEO 101" /></div>
<p>When you&#8217;ve been writing about SEO as long as I have you sometimes feel that you&#8217;ve run out of things to say. We forget that there is always someone new just learning about SEO and hasn&#8217;t&#8230;</p><p><a href="http://www.buildmeafabwebsite.co.uk/seo-articles-tips/seo-101-everything-you-need-to-know-about-seo-but-were-afraid-to-ask-part-1/">SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask) &#8211; Part 1</a> is a post from: <a href="http://www.buildmeafabwebsite.co.uk">Build Me A Fab Website</a></p>
]]></description>
			<content:encoded><![CDATA[<p>by Stoney deGeyter</p>
<div><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/b94bd_seo101-title.jpg" alt="SEO 101" /></div>
<p>When you&#8217;ve been writing about SEO as long as I have you sometimes feel that you&#8217;ve run out of things to say. We forget that there is always someone new just learning about SEO and hasn&#8217;t had the chance to read every article ever written on the topic. Not many people have that kind of time on their hands.</p>
<p>In light of that, I wanted to spend some time going back to the basics of SEO.</p>
<p>I recently was invited to speak to a group of beauty bloggers being hosted by L&#8217;Oreal in New York City. Most of the attendees write their own blogs or were responsible for the blogs for the company they work for. A good share of them also sold products through their blogs. Many of the illustrations I&#8217;ll use in this series will be directed toward that audience, however they can be applied across the board to any industry, including those selling products or services.</p>
<p><span id="more-2843"></span></p>
<p><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/32e97_before-seo.jpg" alt="Before SEO" align="left" />The trick with going back to the basics is deciding what gets included and what doesn&#8217;t. I&#8217;m sure there will be a lot of &#8220;basics&#8221; left out while some of the things noted here could be considered more advanced. Either way, the SEO information I&#8217;ll provide here are those things which I consider essential. And perhaps that&#8217;s a better way to look at this, not as SEO 101 but rather, SEO Essentials. Hopefully, whether you&#8217;ve been around a while or just learning about this stuff, you&#8217;ll learn something new, have previous misconceptions expelled, or other thoughts confirmed.</p>
<p><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/8ca88_after-seo1.jpg" alt="After SEO" align="right" />Every site has to start somewhere. When it comes to people we&#8217;ve heard it said that beauty is on the inside. The same is often true of websites. The design of the site may be pretty and eye-appealing on the outside while the SEO elements are something a bit more creepifying. With a little work you can turn any SEO-ugly website into a gorgeous web marketing goddess.</p>
<p>But the point is, you have to start somewhere. Short of moving forward with the implementation of a good SEO strategy your site will be falling short in a number of different ways.</p>
<p><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/88bfb_seo-makeover.jpg" alt="An SEO Makeover Gets You Noticed" /></p>
<p>There are four basic benefits of SEO that are the foundation of the online success that it brings. In the end, what we are all looking for is more business. But in order to get that there are a few things that need to be dealt with as part of your optimization strategy.</p>
<p><strong>Four basic benefits of SEO</strong></p>
<p><strong>Indexed pages</strong></p>
<p>Before you can get your pages to rank for your targeted keyword phrases, you need to be sure that the search engines can first find them, and second decipher them. This goes back to making sure that you have a strong, search engine friendly website architecture. You do this by ensuring your links are properly navigable. The navigation of your site must have a properly established hierarchy, and your content needs to be readable. I&#8217;ll touch on these things in more detail later in the series.</p>
<p><strong>Rankings</strong></p>
<p>This is what we all want SEO for, right? Actually, I hope not. We&#8217;ll discuss the other two benefits which are far more important next, but while rankings are an important part of SEO, they are not the goal in and of themselves. Too many people look at rankings and think &#8220;I&#8217;m losing x amount of business because I&#8217;m not ranked #1. This may or may not be true. Different rankings produce different bounce rates. It&#8217;s important to understand that rankings don&#8217;t make sales, they just provide a way in the door, and those that come in at #1 may not be as ready to buy as those that come in at #5.</p>
<p><strong>Visitors</strong></p>
<p>Once you start getting rankings, even for low-volume but important keywords, you&#8217;ll start to see your visitor count rise. Again, this is good, but not the ultimate goal you&#8217;re trying to achieve unless you get paid on a cost per impression basis.</p>
<p><strong>Conversions</strong></p>
<p>This is the big goal. The end-all, be-all purpose of search engine optimization. SEO is more than just helping you get rankings and drive traffic to your site. It should also help you increase your conversion counts and percentages. A conversion can be anything you want it to be; a comment on your blog, a download  of a white paper, a follow on twitter, or a purchase of a product. Its important to know what your conversions are so you can set your optimization goals to help achieve them.</p>
<p><strong>Search engines are stoopid</strong></p>
<p><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/c2a45_dont-think.jpg" alt="Don't Make Me Think" align="left" />Throughout the process of SEO it&#8217;s important to keep in mind that the search engines, as smart and advanced as they are, are still pretty stupid. They can&#8217;t tell the intent, so if intent is needed in order to determine relevance of a page or keyword, the search engines are unaware. Part of the SEO process is going out of your way to spell things out to the search engines so no guessing is needed.</p>
<p>Keep in mind visitors can also be pretty dumb themselves. Business owners are always complaining about calls they get asking for information that&#8217;s clearly noted in the website. Of course, it&#8217;s not that your visitors are really stupid, it&#8217;s that they are impatient for things that are not easy. The harder your site is to navigate, find information, make a purchase or get that conversion, the more likely the visitor is to leave. They&#8217;ll move on to another site where things <em>are</em> easy.</p>
<p>As we go through this SEO process we&#8217;ll be looking at things that make your site easier to understand, navigate and process for both the search engines and the visitors. And while much of this information is &#8220;basic&#8221;, it&#8217;s these basics that still matter to the search engines.</p>
<p>Stay tuned for parts 2-15 (give or take) coming over the next few months.</p>
<p><img src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/afed5_-Xmqcp2uOzs" alt="" width="1" height="1" /><br />
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		<title>How to Optimize Your Site for Better Loading Time</title>
		<link>http://www.buildmeafabwebsite.co.uk/web-design-articles/how-to-optimize-your-site-for-better-loading-time/</link>
		<comments>http://www.buildmeafabwebsite.co.uk/web-design-articles/how-to-optimize-your-site-for-better-loading-time/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 13:30:31 +0000</pubDate>
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				<category><![CDATA[Web Design Articles]]></category>
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		<guid isPermaLink="false">http://www.buildmeafabwebsite.co.uk/?p=3923</guid>
		<description><![CDATA[<p>In April Google officially announced they were integrating loading time into their algorithm. <a rel="external nofollow" href="http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html"><strong>As they put it</strong></a>, “speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy&#8230;</p><p><a href="http://www.buildmeafabwebsite.co.uk/web-design-articles/how-to-optimize-your-site-for-better-loading-time/">How to Optimize Your Site for Better Loading Time</a> is a post from: <a href="http://www.buildmeafabwebsite.co.uk">Build Me A Fab Website</a></p>
]]></description>
			<content:encoded><![CDATA[<p>In April Google officially announced they were integrating loading time into their algorithm. <a rel="external nofollow" href="http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html"><strong>As they put it</strong></a>, “speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.”</p>
<p>There are plenty of reasons a website could slow down such as large images, too many Flash files, video the list can go on and on. With that being said, there are plenty of tools and tactics to use to improve loading time for your clients webpage.<br />
<span> </span></p>
<div>
<h1><span>Why Speed Matters?</span></h1>
<p>People are impatient. We want things when we what them, and usually don’t want to wait for them. The same is true with loading times. If a user goes to a website, chances are you have less than a couple seconds for them to wait on your page to load.</p>
<p>According to <a rel="external nofollow" href="http://www.masternewmedia.org/why-website-speed-and-page-load-times-are-so-important-to-your-online-readers/"><strong>Jakob Nielsen</strong></a>, you can break down the user experience into three time periods:</p>
<ul>
<li>0.1 second—When your page loads within one second you are getting your message to the user when they want it. They feel satisfied and won’t leave unless they can’t find the information they were looking for.</li>
<li>1.0 second—On paper this doesn’t seem like a long time, but on the online world it is longer than you think. This, “is about the limit for the user’s flow of thought to stay uninterrupted, even though the user will notice the delay. Normally, no special feedback is necessary during delays of more than 0.1 but less than 1.0 second, but the user does lose the feeling of operating directly on the data. ”</li>
<li>10 seconds—Anything over a 10 second load time and a user will more than likely leave. Even if they do wait it out, they probably aren’t as focused as they should be, and might have even moved on to other tasks while the page was loading.</li>
</ul>
<h1><span>How to Improve Page Loading Time</span></h1>
<p>It’s not too hard to improve your page loading speed. Just follow the steps given below and you can improve your loading speed in no time.</p>
<div>
<h4><span><span style="text-decoration: underline;">Clean Your Code</span></span></h4>
<p>This is an easy step, and should be something you have in the back of your mind when coding a new site. You don’t want your code to look messy, or have any extra div files. The more basic your code is, the faster the loading time. It should look clean crisp and white.</p>
<p>“For a more definitive marker, if your page HTML is over 30kB-50kB, then you have an issue you need to address. This can be checked in the Web Developer extension for Firefox and Chrome,” says <a rel="external nofollow" href="http://searchenginewatch.com/3640536"><strong>Kristine Schachinger</strong></a> of SearchEngineWatch.</p>
<p>HTML is not the only code that should be clean—make sure your style sheets are in order as well. Keeping things neat and organized should ensure a faster loading time. When implementing large photo files, use a compressed file instead. This will also keep your CSS more clean and help with loading time.</p>
<h4><span><span style="text-decoration: underline;">HTTP Requests</span></span></h4>
<p>This is a big one. The more HTTP requests you have the longer your loading time. Below is a <a rel="external nofollow" href="http://betterexplained.com/articles/how-to-optimize-your-site-with-http-caching/"><strong>screenshot</strong></a> to help you better visualize how HTTP requests work.</p>
<p><img class="alignnone size-full top_m" src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/7784f_htoysfblt-01.jpg" alt="instantShift - Optimize Your Site for Better Loading Time" width="560" /></p>
<p>The more times your page requires these types of requests from the server, the longer it will take for the browser to display the page. Using AJAX is one way to help streamline your process, but as <a rel="external nofollow" href="http://www.die.net/musings/page_load_time/"><strong>Aaron Hopkins points out</strong></a>, “for many sites that reference dozens of external objects, the majority of the page load time is spent in separate HTTP requests for images, javascript, and stylesheets. AJAX probably could help, but speeding up or eliminating these separate HTTP requests might help more. ”</p>
<p>Hopkins goes on to say that most DSL/cable Internet connections, “have asymmetric bandwidth, at rates like 1.5Mbit down/128Kbit up, 6Mbit down/512Kbit up, etc. Ratios of download to upload bandwidth are commonly in the 5:1 to 20:1 range. ” To summarize, this means the requests can take the same amount of time to send as it would to display an object that is 5-20 times the request size.</p>
<p>One way to speed up your site if you do have multiple images is to set your keepalive active. “The Keep-Alive extension to HTTP/1.0 and the persistent connection feature of HTTP/1.1 provide long-lived HTTP sessions which allow multiple requests to be sent over the same TCP connection. In some cases this has been shown to result in an almost 50% speedup in latency times for HTML documents with many images. Toenable Keep-Alive connections, set KeepAlive On,” according to <a rel="external nofollow" href="http://httpd.apache.org/docs/2.0/mod/core.html#keepalive"><strong>apache.org</strong></a>.</p>
<h4><span><span style="text-decoration: underline;">Caching</span></span></h4>
<p>When sending HTTP requests, many people implement caches to help with load time. This can be a great fix, but if you update your images and other cached items, it could actually take longer. “Even though the browser has the logo, it doesn’t know whether the image can be used. After all, the file may have changed on the server and there could be an updated version,” reports <a rel="external nofollow" href="http://betterexplained.com/articles/how-to-optimize-your-site-with-http-caching/"><strong>betterexplained.com</strong></a>.</p>
<p>You can get around this however in a few different ways. One being with an <a rel="external nofollow" href="http://en.wikipedia.org/wiki/HTTP_ETag"><strong>ETAg</strong></a>—which, “allows a client to make conditional requests. This allows caches to be more efficient, and potentially saves bandwidth, as a web server does not need to send a full response if the content has not changed. ”’</p>
<p>You can also have it figured so that the browser checks for the date of when the file was last modified. This can be a good fix, but the ETag is more preferred because of situations such as day light savings, the initial clock was wrong when programming etc.</p>
<h4><span><span style="text-decoration: underline;">Javascript and CSS Files</span></span></h4>
<p>When looking at your Javascript make sure you are putting your files on the external .js file. If you use JQuery, make sure you don’t have any unwanted script in your code. JQuery is known to have libraries of scripts you never use.</p>
<p>When using XHTML you can streamline your code to ensure your HTTP requests are limited. An <a rel="external nofollow" href="http://www.websiteoptimization.com/speed/tweak/http/"><strong>example</strong></a> of this is below:</p>
<p>So this:</p>
<pre>&lt;link rel="stylesheet" type="text/css" href="/css/fonts.css" /&gt;
&lt;link rel="stylesheet" type="text/css" href="/css/nav.css" /&gt;
&lt;script src="/js/functions.js" type="text/javascript"&gt;&lt;/script&gt;
&lt;script src="/js/validation.js" type="text/javascript"&gt;&lt;/script&gt;</pre>
<p>Becomes this:</p>
<pre>&lt;link rel="stylesheet" type="text/css" href="/css/combined.css" /&gt;
&lt;script src="/js/combined.js" type="text/javascript"&gt;&lt;/script&gt;</pre>
<p>Even better, XSSI these files directly into high traffic pages, like this:</p>
<pre>&lt;style type="text/css"&gt;
&lt;!--
&lt;!--#include virtual="/css/combined.css" --&gt;
--&gt;
&lt;/style&gt;
&lt;script type="text/javascript"&gt;
&lt;--
&lt;!--#include virtual="/js/combined.js" --&gt;
// --&gt;
&lt;/script&gt;</pre>
</div>
<h1><span>Tools To Put Into Action</span></h1>
<p>With all this being said, how will you monitor your efforts?  There are plenty of tools out there to help you manage your loading time. The most common 4 programs (and all are recommended by Google) are:</p>
<ul>
<li><a rel="external nofollow" href="http://code.google.com/speed/page-speed/"><strong>Page Speed</strong></a>, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.</li>
<li><a rel="external nofollow" href="http://developer.yahoo.com/yslow/"><strong>YSlow</strong></a>, a free tool from Yahoo! that suggests ways to improve website speed.</li>
<li><a rel="external nofollow" href="http://www.webpagetest.org/"><strong>WebPagetest</strong></a> shows a waterfall view of your pages’ load performance plus an optimization checklist.</li>
<li>In <a rel="external nofollow" href="http://www.google.com/webmasters/tools"><strong>Webmaster Tools</strong></a>, Labs &gt; Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance.</li>
</ul>
<p>Other tools include:</p>
<ul>
<li><a rel="external nofollow" href="http://tools.pingdom.com/"><strong>Pingdom</strong></a>:  “The Full Page Test loads a complete HTML page including all objects (images, CSS, JavaScripts, RSS, Flash and frames/iframes). It mimics the way a page is loaded in a web browser. The load time of all objects is shown visually with time bars. Every test also shows general statistics about the loaded page such as the total number of objects, total load time, and size including all objects.</li>
<li><a rel="external nofollow" href="http://www.xceptance-loadtest.com/products/xlt/about.html"><strong>Xceptance LoadTest</strong></a>:  “Xceptance LoadTest (XLT) is a tool for creating and running regression and load tests, in particular for web applications. XLT combines the automation of regression tests with the execution of load tests, as the test cases already created for the automated regression test can subsequently be applied as load tests. In short: Every regression test can also be a load test. ”</li>
<li><a rel="external nofollow" href="http://www.numion.com/stopwatch/"><strong>Stopwatch</strong></a>:  “The stopwatch is a small Javascript that runs on your computer (not the Numion server). It measures the time between the moment your browser starts to load the URL and when the browser signals that it has finished (”Done” in the status bar). The measurement therefore includes fetching and interpreting all HTML (including frames), images, and Javascripts. It does not include content that is handled by plugins. If the page is in the cache then the stopwatch will measure the faster loading time (see tip above). The accuracy is the accuracy of the Javascript timer, on most systems 10 milliseconds. ”</li>
</ul>
<p>Remember that loading time is not the end all be all for your SEO efforts. It is just one piece of the pie. Doing all you can to stay on top of Google’s ever elusive algorithm only helps matters. Let us know in the comments below what you are doing to quicken your clients loading time.</p></div>
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		<title>Vertebrata</title>
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		<pubDate>Sun, 29 Aug 2010 12:21:20 +0000</pubDate>
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<p><strong>Type</strong> &#8211; templates<br />
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<p>A two-column, fixed-width template. This template features a splash page that can be changed easily.</p>
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<p><strong>Type</strong> &#8211; templates<br />
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<p><strong>Added</strong> &#8211; 2010-05-28<br />
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<p>A two-column, fixed-width template. This template features a splash page that can be changed easily.</p>
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<p>A two-column simple free web templates designed for any types of small business and personal website.</p>
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<p><strong>Type</strong> &#8211; templates<br />
<strong>Author</strong> &#8211; <a href="http://www.freewebtemplates.com/users/webpagetemplates" target="_blank">webpagetemplates</a></p>
<p><strong>Added</strong> &#8211; 2010-03-15<br />
<strong>Downloads</strong> &#8211; 24</p>
<p>A two-column simple free web templates designed for any types of small business and personal website.</p>
<p>This post was generated by an RSS Feed from <a href="http://www.freewebtemplates.com/" target="_blank">Free Website Templates</a><strong>You may also like to read:</strong>
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		<title>Facebook changes the rules on business pages AGAIN…</title>
		<link>http://www.buildmeafabwebsite.co.uk/seo-articles-tips/facebook-changes-the-rules-on-business-pages-again%e2%80%a6/</link>
		<comments>http://www.buildmeafabwebsite.co.uk/seo-articles-tips/facebook-changes-the-rules-on-business-pages-again%e2%80%a6/#comments</comments>
		<pubDate>Sat, 28 Aug 2010 17:50:33 +0000</pubDate>
		<dc:creator>RSSFeed</dc:creator>
				<category><![CDATA[Facebook Tips]]></category>
		<category><![CDATA[SEO Articles & Tips]]></category>

		<guid isPermaLink="false">http://www.buildmeafabwebsite.co.uk/?p=4040</guid>
		<description><![CDATA[<p><a rel="nofollow" href="http://www.google.com/reader/link?url=http://www.nikkipilkington.com/blog/2010/08/19/facebook-changes-the-rules-on-business-pages-again/&#38;title=Facebook+changes+the+rules+on+business+pages+AGAIN…&#38;srcURL=http://www.nikkipilkington.com/blog" target="_blank"><br />
</a></p>
<div><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.nikkipilkington.com%2Fblog%2F2010%2F08%2F19%2Ffacebook-changes-the-rules-on-business-pages-again%2F"></a><a title="FAIL stamp" href="http://www.flickr.com/photos/78928298@N00/2308371224/" target="_blank"><img class="alignright" style="border: 0pt none" src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/eb683_2308371224_60e0cda6e8_m.jpg" border="0" alt="FAIL stamp" width="240" height="180" /></a>First they renamed Fan Pages to Business Pages, now they’re messing with the way things look.</div>
<p>I have to say I’m not too happy with Facebook over these changes, as they’ll affaect thousands of people who have invested&#8230;</p><p><a href="http://www.buildmeafabwebsite.co.uk/seo-articles-tips/facebook-changes-the-rules-on-business-pages-again%e2%80%a6/">Facebook changes the rules on business pages AGAIN…</a> is a post from: <a href="http://www.buildmeafabwebsite.co.uk">Build Me A Fab Website</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://www.google.com/reader/link?url=http://www.nikkipilkington.com/blog/2010/08/19/facebook-changes-the-rules-on-business-pages-again/&amp;title=Facebook+changes+the+rules+on+business+pages+AGAIN…&amp;srcURL=http://www.nikkipilkington.com/blog" target="_blank"><br />
</a></p>
<div><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.nikkipilkington.com%2Fblog%2F2010%2F08%2F19%2Ffacebook-changes-the-rules-on-business-pages-again%2F"></a><a title="FAIL stamp" href="http://www.flickr.com/photos/78928298@N00/2308371224/" target="_blank"><img class="alignright" style="border: 0pt none" src="http://www.buildmeafabwebsite.co.uk/wp-content/plugins/wp-o-matic/cache/eb683_2308371224_60e0cda6e8_m.jpg" border="0" alt="FAIL stamp" width="240" height="180" /></a>First they renamed Fan Pages to Business Pages, now they’re messing with the way things look.</div>
<p>I have to say I’m not too happy with Facebook over these changes, as they’ll affaect thousands of people who have invested time, effort and money in their Facebook pages.</p>
<p>So what’s happening?</p>
<p>1) The Boxes facility and tab is being removed. So if you have spent time making a really nice layout on your Boxes tab (which some people have) – you’re going to lose it as from next week. It’s not being changed, moved elsewhere or streamlined – it’s being removed. That also means that if you used the boxes facility to have a sign up form, or Google Analytics, or nice graphics, in the left hand side of your Facebook page, you’ll lose it.</p>
<p>2) The size of custom tabs is being changed. So if you spent money on a custom welcome tab, it won’t fit. The new size is 520 pixels, so if you’ve designed to the old 750 pixels size, your tab is going to look mighty odd.</p>
<p>Now I’m unhappy about this on my page, but I’m also unhappy about the 100+ pages we’ve set up for clients – all of their custom tabs will now be the wrong size, and if they want us to fix them, we’re going to have to charge. Yeah yeah, I should be happy I can make more money, but I’m not. To put it bluntly, it’s going to be a lot of work if everyone comes back wanting them changed, and I hate to have to be the one to tell them.</p>
<p>How are the changes going to affect your page?</p>
<p>This post was generated by an RSS Feed from <a href="http://www.nikkipilkington.com/blog/" target="_blank">Nikki Pilkington</a><strong>You may also like to read:</strong>
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<li><a href="http://www.buildmeafabwebsite.co.uk/seo-articles-tips/why-i-think-you-should-always-include-a-picture-in-a-blog-post/" rel="bookmark" title="July 22, 2010">Why I think you should always include a picture in a blog post</a></li>
<li><a href="http://www.buildmeafabwebsite.co.uk/seo-articles-tips/quick-facebook-fan-page-tip-%e2%80%93-your-web-address/" rel="bookmark" title="April 3, 2010">Quick Facebook Fan Page tip – your web address</a></li>
<li><a href="http://www.buildmeafabwebsite.co.uk/seo-articles-tips/recommended-wordpress-plugin-%e2%80%93-facebook-%e2%80%98like%e2%80%99-button/" rel="bookmark" title="June 20, 2010">Recommended WordPress Plugin – Facebook ‘Like’ Button</a></li>
<li><a href="http://www.buildmeafabwebsite.co.uk/seo-articles-tips/how-to-promote-your-facebook-fan-like-page-to-your-facebook-contacts/" rel="bookmark" title="July 27, 2010">How to promote your Facebook Fan / Like page to your Facebook contacts</a></li>
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<p class="facebook"><a href="http://www.facebook.com/share.php?u=http://www.buildmeafabwebsite.co.uk/seo-articles-tips/facebook-changes-the-rules-on-business-pages-again%e2%80%a6/" target="_blank" title="Share on Facebook">Share on Facebook</a></p><p><a href="http://www.buildmeafabwebsite.co.uk/seo-articles-tips/facebook-changes-the-rules-on-business-pages-again%e2%80%a6/">Facebook changes the rules on business pages AGAIN…</a> is a post from: <a href="http://www.buildmeafabwebsite.co.uk">Build Me A Fab Website</a></p>
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