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10 Top Tips for Facebook Ads

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Jun 2010

(A guest blog from Claire Jarrett of Marketing by Web.)

Hey – Facebook ads look easy, right? Just set them up, add a pretty picture and off we go. Easy!

Wrong! Facebook ads are getting more competitive day by day. Run your ads without paying attention to these areas, and your Cost Per Click will very rapidly spiral, and your ads will be disabled unless you’re willing to pay the higher prices. Get it right by paying attention to the following 10 areas:

Remember people are having a conversation on Facebook, not searching for a product or service. Therefore you need to GET their attention. Bear this in mind when creating your ad copy. Grab attention fast with your ad copy by asking a question, or being as creative as possible.
DO NOT send people to one of your standard website landing pages. Create a specific Facebook landing page that carries the message through from your advert. Make sure you have an opt-in box on the page and don’t try to sell from that page – just collect information at this stage.
Facebook ads do not work for every business. Examples where they will NOT work are for medical related businesses such as dentists, chiropractors or similar areas. They are also unlikely to work for finance related businesses such as banking (including loans, credit cards etc) and insurance.
Facebook ads work best for specific interest groups, such as vegetarians, cyclists or animals lovers. They have also worked especially well for politicians in the US (don’t tell our UK politicians I told you that though or else we will see a real influx on here! )
Your images MUST relate to the message. Choose either bright images or black and white NOT pale colours.
Remember you will be targeting people by INTEREST. If they wouldn’t mention a topic by interest your Facebook campaign is unlikely to work.
Your ad is charged per click, but the cost per click depends on the Click Through Rate per thousand impressions. A good CTR is actually extremely low by Google standards – 0.1% is actually high!
Conversion tracking is now up and running, and works well. Install the conversion tracking code on your thank you page to track them. You MUST be tracking conversions. It’s also worth tracking your conversion as a goal in Google Analytics.
Facebook ads suffer from ad fatigue – and quickly. Add new ads in weekly AND new images to combat this.
Run reports to test what type of users your ads are being seen by – run Responder Profiles and Responder Demographics reports as a minimum, in addition to your conversion reports.

Here at NikkiPilkington.com we’re going to be partnering with Claire to provide a great 2 for one service – with our Internet Marketing knowledge and her Facebook Ads knowledge you get two heads for the price of one anda great Facebook Ads service! If you’d like to be alerted when we’ve finialised our packages, please add yourself to the update list by subscribing below:

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