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Backlinks- all you ever need to know about SEO

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Dec 2009

In a previous post, we discussed why links are important- they get you ranked. Now, lets take that a next step further: what kind of links do you want?

The perfect link. So what is the perfect link?

Well, the perfect link is a link that has the exact keyword you want, coming from a high PR page, on a high PR site, in a niche relevant to your site, in the middle of content.

All you ever need to know about offsite SEO is that backlinks count. Backlinks from good PR sites and lots and lots of backlinks. If you want to beat out the top spot on your keyword and you figure out that site has 50 pr3 backlinks, you need 51 pr3 backlinks to beat them. You also need all of those links to say the keyword you want to rank for (but not every link you have- more on that in a bit!)

That’s all you need. Get links, get links from sites with a high PR, get them in content if you can, and get as many as you can.

Remember, google is a popularity contest. If all your links say “popularity contest,” google is going to assume that you are the authority for that term and rank you for that term. If you have lots of links with that term from very high PR sites, Google will really assume that and rank you very high, if not number one.

But don’t have all your anchor text (the phrase of the link) say “popularity contest.” If you have thousands of links and they only say that one phrase, then it looks a little funny- like you are manipulating the results and google will penalize your for that. It doesn’t look natural. If thousands of people link to you, there has to be variation. So make sure you get variations in your links. 50% of the time the main keyword, the rest other variations of that keyword. Keep it natural.

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