Why I think you should always include a picture in a blog post

OK, I know all the marketing speak about a picture being worth a thousand words and a picture breaking up the text to make it more readable. I’ve listened to the experts tell me which side of the blog post the picture should go, and at which paragraph break, to get the best blog response.

But that’s not what I’m talking about (and none of them seem to agree with each other anyway!)

To me, one of the main reasons you should include a picture is simple:

When people share your blog on Facebook, without a picture it just fades away

Seriously, if Facebook is a big part of your traffic, and people share your stuff on there (or you post your own stuff) then you need a picture!

Without a picture in your blog, when someone posts your link it looks drab and boring:

See? There’s my little thumbnail on the left, but if our Facebook Fan Page was full of links like this it would look a bit boring, and nothing would stand out.

Now let’s see one WITH a picture:

It stands out a lot more, and people are more likely to be drawn to it and click on it. Don’t believe me? Test it out – I have, with the same link posted on 2 different fan pages with a similar amount of fans / likes – one with and one without a picture. The picture one drew in almost double the amount of clicks.

It’s a small thing, but if it works, what do you have to lose?

This post was generated by an RSS Feed from Nikki Pilkington

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