Don’t write in Old Time

You don’t have to mimic 400 year old style; if you want to appeal to today’s audience you must go through today’s authors and check out their writing style and dramatic style, see JK Rowling Harry Potter series is not just a children’s book its hell more than that.

Do not write Long Paragraphs

Writing long paragraph and putting stories in full blocks actually kills the reader’s interest. People who read on internet are looking for more of fun reading and little shots of information along the way is well accepted. Make small paragraphs, looks well presented and easy to read.

Don’t make up Tough Scenarios

You need not beat around the bush for any reason at all, many times this is seen and it’s a total blunder as nobody likes to get caught in a puzzle. Making such scenarios as to get the reader more absorbed, actually takes the reader away from you.

Don’t stick to Stereotype Style, be Innovative

You need not stick to one format and style; stereotypes have overcome our world today. Same design, same format, same cloth and same sense make life boring. Innovation needs no boundaries and no rules as well.

Hear yourself and Write the way You Want

Listen to the “inner voice”, write what you think and how you think, many times the employer puts constraints which makes the writer feel lost in his own land. Writer should know how to deliver while hanging on to his ways.

Try to Stick to some Old Practice, Don’t just go on Hearsay

Here I am contradicting my statement, but not without a reason. Safe play may let you go a long way, so you may sometimes stick to those practices which are proven and undoubtedly beneficial.

Keep your Titles Short, and use Easy Language

Keeping long titles and complex language may look good but makes an idiot of you as very few read it and even fewer would undnd ierstat.

Don’t ignore your Readers, Peers, Social Media

Often writers ignore their readers and peers; they write complete text and publish it giving less notice to what their peers have to say about it, Social media comments need to be taken seriously enough to alter it totally or be proud of it. Listen to the readers review, ignoring that may get you out of business.

Leave your Ego Aside

Some people high on ego reflect their ego in there writings, know your client wants your writing and not your ego. Some might argue that such a thing as ego as helped them rise but if it’s not kept down I am pretty sure it will get them down even faster.

Grammatical Mistakes

Putting down the most common (at least for me) grammatical mistakes done while writing. Go through these well as nobody could be perfect with each of these (unless with a degree in English).

• Your vs. You’reYour means “The forms of the possessive case of the personal pronoun you”.Usage > your book

  You’re, is a contraction for “you are”.

  Usage > you’re not doing this right.

• It’s vs. ItsIts, means “Possessive form of the pronoun it”.Usage > this page has lost its attraction.

  It’s, is the Contraction for “it is” or “it has”.

  Usage > It’s very important to use correct English.

• There vs. TheirThere as noun means “a location other than here” also an adverb.Usage > there are many people in this field.

  Their means “The possessive case of the personal pronoun they”.

  Usage > their opinion is also important.

• Affect vs. EffectAffect as verb means “act physically on”.Usage > Communication skill immensely affects the income.

  Effect as noun means “the central meaning or theme of a speech or literary work”.

  Usage > the effect of communication skill is immense on income.

• Loose vs. LoseLoose as verb means “become loose or looser or less tight”.Usage > See that your pants aren’t too loose.

  Lose as verb means “allow to go out of sight”.

  Usage > don’t lose your wallet.

• Who’s vs. whoseWhose means “The possessive case of who or which”.Usage > whose game is over?

  Who’s is contraction for “who is”.

  Usage > who’s coming home with me?”)

NOTE: All word meanings are taken from onelook.com