What is Search Engine Optimisation (SEO)?

Search Engine Optimization (SEO) is a form of website marketing. Search Engine Optimization is the process of making your site appear at the top of as high as possible on search engine results, preferably on at least the front page, for your specific keywords and phrases. The higher your website ranks in the results of Google, Yahoo, MSN etc., the greater the chance that your site will be visited and found by potential user/customers.