What is a Content Management System?
A Content Management System (CMS) lets you manage the content of your website without the intervention of a website designer or any knowledge of web programming languages. A Content Management System is simply a website administration tool enabling you to add new pages, change text, upload new images and so on.
Your website is the face of your company on the internet. In some cases it may not be necessary to update your website very often anyway and a static website will suffice, however many companies will a Content Management System as they will need to be able to keep information on their web sites up to date.With a Content Management System you have the flexibility to re-arrange pages, perhaps add new pages, update monthly special offers, or even pricing information. If the latter applies to you, a content management system will be required.
Controlling the content on your site not only allows you to add up to date information, like your Christmas opening hours or delivery dates, but a regularly updated website will instill confidence with visitors and furthermore it can improve your search engine rankings in 3 basic ways; firstly content management tools allow you to add pages yourself easily, the more pages you have in googles index, the more chance you have of being found. Secondly, content management systems allow you to write more content specific pages concentrating on a particular area and focusing on keywords for that page. Thirdly, google likes regularly updated websites and content management systems help you create new and up to date pages for google to find.
Advantages of Content Management Systems
- CMS saves both time and money because it is quick and easy to change the content and web designer does not have to be paid.
- Content management systems looks after the styling of the website allowing you to look after the content.
- You do not need to know web programming languages or any web design skills to run the site.
- You can publish or unpublished pages to suit. Have special offers for a limited period. Re-order pages, create new pages, change text and images, create new links, you have practically full control of your website, through and easy to use tool.
- Allows for faster updates of web pages.
- CMS upholds standardisation rules, which means basically the programming code of your website should be correct and fit rules and standards, which all helps with search engines.
- Regularly updates sites are loved by search engines, search engines give more points to regularly updated sites so with a CMS you should rank higher on search engines.
CMS can be added to any of our website packages but will cost extra. At FABI Designs we choose only content management systems that are easy for the client to learn and use, such as Wordpress or Website Baker.
For more information about Content Management Solutions with FABI Designs contact us by telephone on 0113 2797731 or complete our online enquiry form.